BUSINESS PLANNING OUTLINE

COVER SHEET: Name of business, names of principals, address and phone number of business. Executive Summary/Statement Of Purpose

TABLE OF CONTENTS:

1. THE BUSINESS 

A. Description of the Business 

B. Description of Product / Service 

C. The Market 

D. Marketing and Sales Strategies 

E. Competition 

F. Location of Business 

G. Management 

H. Personnel 

I. Application and Expected Effect of Loan or Investment

2. FINANCIAL DATA 

A. Sources and Applications of Funding 

B. Capital Equipment List (if applicable) 

C. Balance Sheet. (Pro-Forma) 

D. Pro-Forma Income Projections (Profit and Loss Statements) 

Detail by Month, First Year Notes of Explanation 

E. Pro-Forma Cash Flow 

Detail by Month, First Year / Detail by Quarter, Years 2 and 3 

Notes of Explanation

3. SUPPORTING DOCUMENTS 

Personal resumes, job descriptions, demographics, credit reports, letters of reference, letters of intent, copies of leases, contracts, legal documents, and anything else directly relevant to the plan. 

Existing businesses also provide 3 years of business tax returns and 3 years of personal tax returns.